Buy the MEX 2007 Report & Presentations
The industry's definitive report on Mobile User Experience - buy on-line for just GBP 795.
The MEX 2007 Report is our most comprehensive ever, combining in-depth reporting of the 2007 conference sessions, our unique MEX Mind Maps, research notes and speaker presentations. The 212 page document provides a complete overview of the industry's thinking on mobile user experience issues across the 10 key theme areas of the MEX manifesto.
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Buy now with Paypal
Use the 'Buy Now' button to purchase for GBP 795 + VAT @ 17.5% where applicable through our partner, PayPal Merchant Services. PayPal provides completely secure, instant on-line purchasing with Amex, Visa, Mastercard or Switch. You can also use funds stored in a PayPal account to make your purchase. If you'd like to pay by cheque or bank transfer, please contact Marek Pawlowski (marekpawlowski@pmn.co.uk or +44 7767 622957) to request an invoice.
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Download a sample of the MEX 2007 Report
This extract from the MEX 2007 report covers 1 of the 10 issues discussed in the full version: "Understanding the extent of the user experience, from retail environment to customer service."
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The report harnesses the combined knowledge of the 100 leading mobile executives who attended the MEX conference in May 2007. Delegates participated in a series of keynote presentations, panel discussions and breakout groups to define a response to the MEX manifesto. From this rich pool of creativity and PMN's own exclusive research notes, our authors have produced a detailed analysis of the industry's approach to mobile user experience.
Each of the 10 topics includes:
- MEX Maps: graphical brainstorm of the conference's response to the manifesto.
- Speaker's response: written summary of the keynote presentation.
- Presentation slides: copy of the keynote slides.
- Discussion summary: written summary of the panel discussions and responses from the breakout groups.
- Research notes: thought-provoking articles and detailed research from PMN's analysts.
- Stat Spot: selection of metrics relating to the manifesto topic.
The 10 MEX Manifesto topics covered and the keynote speaker who inspired the discussions and research:
Topic |
Keynote speaker |
Understanding the extent of the user experience, from retail environment to customer service | Cliff Crosbie, Global Director of Retail Marketing, Nokia |
The evolution of community services and social networking in the mobile environment | Al Russell, Head of Mobile Internet & Content Services, Vodafone |
Adapting mobile interfaces in response to the contextual user environment | Christian Lindholm, User Experience Expert |
The role of pricing in determining the user experience and forming customer expectations | Stuart John, Director of Product Management, Ocean Observations |
Leveraging innovation in input methods and content discovery to increase mobile service adoption | Matthew Menz, Head of Interaction Design, Motorola |
Understanding the importance of user experience in delivering mobile advertising | Antti Öhrling, Co-founder, Blyk |
Tearing down the walled garden and releasing third party innovation | Mike Wehrs, Vice President of Product Management & Evangelism, AOL Wireless & Tegic Communications |
The evolution of the user experience as mobiles become our gateway for interacting with physical environment | Paul Kompfner, Head of Development, ERTICO |
Measuring the user experience with quantitative and qualitative techniques to really understand customers | Paul Nerger, Vice President, Worldwide Sales & Marketing, Argogroup |
Building personalisation into every level of value chain to grow margins and deliver an individualised experience | Mark Rolston, Senior Vice President of Creative, Frog Design |
Report details
- Pages: 212
- Word count: 57,500+ (approx.)
- Includes: single user PDF copy of MEX 2007 report and access to PDF downloads for all 10 speaker presentations from MEX conference
- Language: English
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Buy now with Paypal
Use the 'Buy Now' button to purchase for GBP 795 + VAT @ 17.5% where applicable through our partner, PayPal Merchant Services. PayPal provides completely secure, instant on-line purchasing with Amex, Visa, Mastercard or Switch. You can also use funds stored in a PayPal account to make your purchase. If you'd like to pay by cheque or bank transfer, please contact Marek Pawlowski (marekpawlowski@pmn.co.uk or +44 7767 622957) to request an invoice.
|
|
Download a sample of the MEX 2007 Report
This extract from the MEX 2007 report covers 1 of the 10 issues discussed in the full version: "Understanding the extent of the user experience, from retail environment to customer service."
|
Reports from the 2005 and 2006 MEX conferences can be purchased
here.
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