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Announcing the winners for the 2010 MEX User Experience Awards. 5 winners - a single vision for user-centred design in mobile...
2010 MEX User Experience Awards

The winners of the 2010 MEX User Experience Awards were announced on 19th May at an evening reception in London. Hosted on the 1st night of the 7th international MEX User Experience Conference, the Awards were attended by 100 leading mobile industry executives, who were entertained with a special summer BBQ party. The Awards were sponsored by Immersion (Silver sponsor) and DCKTN (Innovation sponsor).

The MEX Awards challenge the world's most talented students, designers and companies to create cutting edge mobile and multi-platform user experience innovations. Contestants must identify their target user and then illustrate with video, screenshots and storyboards how they would meet the needs of that particular customer.

You can read about the winners and short-lists, judging process and judge profiles below. All of the entries from both 2010, 2009 and 2008 can be viewed in the MEX Awards Gallery.

To find out more about sponsoring future MEX Mobile User Experience Awards, please contact us.

MX Series | Winner: 2010 MEX User Experience Innovator of the Year
The MEX User Experience Innovator of the Year is chosen from across all 4 categories as an example of how great user-centred design can help the mobile industry to create a genuinely new experience for its customers.

Juha Christensen, Chairman and CEO of Cloudmade (Judge); Nigel Waller, CEO of Movirtu (Winner); Marek Pawlowski, Founder of MEX (Organiser & Host)
Left to right: Juha Christensen, Chairman and CEO of Cloudmade (Judge); Nigel Waller, CEO of Movirtu (Winner); Marek Pawlowski, Founder of MEX (Organiser & Host)

MX series
Designed by... Movirtu with frog design

Judges' quote: "We chose MX Series because it highlights the real user experience needs of the billions of new customers in emerging markets."

The MX series provides empowerment to the disempowered. It includes the MXShare, which when installed in the core of a mobile network establishes a virtual mobile phone system enabling people who cannot afford to buy a handset to make and receive calls, SMSs and messages using other people's phones or street-side payphones; MXPay which allows [...]

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Runners up for the 2010 MEX User Experience Innovator of the Year...
topsee london
Designed by... lastminute.com labs

topsee is a mobile application that shows the top things in a city near your current location. This entry is for our iPhone app that covers central London. topsee encourages a spontaneous and exploratory attitude by highlighting unexpected and interesting things in the area, and by controversially not allowing any kind of search. There are plenty [...]

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On - life is better on
Designed by... Remy Bourganel & Seren

> On makes your mobile smarter It helps you be yourself with everyone, and keeps you close to the people who matter. > share the right things with the right people your contacts organised in worlds: different status, availability, location and voicemail to different people. > stay close to people who matter move your favorite people onto your homescreen and [...]

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Woobius Eye | Winner: Professional category
The professional category is for products developed by companies in the mobile industry but not yet launched commercially.

David Marutiak, User Community Ambassador, Vodafone (Judge); Bob Leung, James Goodfellow and Daniel Tenner of Woobius (Winners); Marek Pawlowski, Founder of MEX (Organiser & Host)
Left to right: David Marutiak, User Community Ambassador, Vodafone (Judge); Bob Leung, James Goodfellow and Daniel Tenner of Woobius (Winners); Marek Pawlowski, Founder of MEX (Organiser & Host)

Woobius eye - Real-time visual chat
Designed by... Woobius

Judges' quote: "We chose Woobius Eye because it represents a great multi-platform customer experience and focuses on the needs of a group of users who can really benefit from new ways of combining visual and audible communication."

Woobius eye allows users to collaborate in a more natural way over drawings and images, without needing to meet in person. Users can communicate desktop-to-desktop, phone-to-desktop and phone-to-phone. Snap or upload a picture, draw on it using your mouse or your phone's touch interface, and others will be able to see exactly what you mean, [...]

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Runners up in the Professional category...
MX series
Designed by... frog design

The MX series provides empowerment to the disempowered. It includes the MXShare, which when installed in the core of a mobile network establishes a virtual mobile phone system enabling people who cannot afford to buy a handset to make and receive calls, SMSs and messages using other people’s phones or street-side payphones; MXPay which allows [...]

Full details
dxtr - 3 button mobile interface
Designed by... Ribot

A motion interface design concept for a simplified mobile experience, that anyone could use. Created in response to research gathered from the feasibility study focusing on improving the experience on touchscreen devices for people with dexterity impairment. An interface and experience that has very simple information heirarchy, requires little tap resolution and visually does not [...]

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BlazeBroker | Winner: Freelance category
The freelance category is for products developed by self-employed individuals.

Terry Warmbier, Director of Business Developer, Immersion Corporation (Sponsor); Kai Brunner, designer of BlazeBroker (Winner); Marek Pawlowski, Founder of MEX (Organiser & Host)
Left to right: Terry Warmbier, Director of Business Development, Immersion Corporation (Sponsor); Kai Brunner, designer of BlazeBroker (Winner); Marek Pawlowski, Founder of MEX (Organiser & Host)

BlazeBroker
Designed by... Kai Brunner

Judges' quote: "We chose BlazeBroker because it is a great example of how focusing on the needs of specific users - in this case commercial real estate brokers - can create a great mobile customer experience."

BlazeBroker is the prototype for a multi-platform mobile application for selling commercial real estate properties. It is designed to run on touchscreen tablets such as the HP Slate, the iPad, and the Google Tablet. BlazeBroker makes it possible for commercial real estate professionals to access real-time market data; generate prospects; quickly analyze the financial performance of [...]

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Runner up in the Freelance category...
Telepresent Robot
Designed by... Vincent MK Lau

Using the ultra low cost tele-present robot, allows one to control the robot remotely and globally, with real time video and audio. For example, working parent can took care of children remotely. During lunch time or business trip, one can see the children and home situation remotely, walk around in home with easy control of movement, [...]

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ON | Winner: Commercial category
The commercial category is for products developed by companies and already launched in the market.

Jo Rabin, co-founder of MobileMonday London (Awards Presenter); Giles Corbett and Remy Bourganel of Orange Vallee (Winners); Marek Pawlowski, Founder of MEX (Organiser & Host)
Left to right: Jo Rabin, co-founder of MobileMonday London (Awards Presenter); Giles Corbett and Remy Bourganel of Orange Vallee (Winners); Marek Pawlowski, Founder of MEX (Organiser & Host)

On - life is better on
Designed by... Orange Vallee

Judges' quote: "We chose ON because it is, at heart, a multi-platform mobile user experience which brings a truly human dimension to communications."

> On makes your mobile smarter It helps you be yourself with everyone, and keeps you close to the people who matter. > share the right things with the right people your contacts organised in worlds: different status, availability, location and voicemail to different people. > stay close to people who matter move your favorite people onto your homescreen and [...]

Full details


Runners up in the Commercial category...
SPB Mobile Shell 3.5
Designed by... SPB Software

SPB Mobile Shell is a unique user interface for Windows Mobile devices. It was updated to SPB Mobile Shell 3.5 in 2009 to make it more interactive and offer eye-catching 3D visual effects (including browsing emails and text messages). SPB Mobile Shell brings a more interactive and enjoyable experience to mobile users. Now it’s easy to [...]

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topsee london
Designed by... lastminute.com labs

topsee is a mobile application that shows the top things in a city near your current location. This entry is for our iPhone app that covers central London. topsee encourages a spontaneous and exploratory attitude by highlighting unexpected and interesting things in the area, and by controversially not allowing any kind of search. There are plenty [...]

Full details


Freedom Interactive Map | Winner: Student category
The student category is for products developed by full-time students or young designers.

Eddie Murphy, Network Development Manager, DCKTN (Sponsor); Adrian Bliss of Brunel University (Winner); Marek Pawlowski, Founder of MEX (Organiser & Host)
Left to right: Eddie Murphy, Network Development Manager, DCKTN (Sponsor); Adrian Bliss of Brunel University (Winner); Marek Pawlowski, Founder of MEX (Organiser & Host)

'Freedom' Interactive Map
Designed by... Adrian Bliss

Judges' quote: "We chose the Freedom Interactive Map because it was an inspiring example from a student designer, showing what the future of mapping might look like and how this can help users in their daily lives."

Imitating the humble OS map holder, the 'freedom' interactive map is a recognisable and intuitive OLED interface that accompanies and guides the user throughout walks, intended to encourage the user explore the undiscovered environments and surroundings in the world around them - whilst avoiding the paradigm shift of product technology that so often intimidates and [...]

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Runners up in the Student category...
Pulse - Communication for Kids
Designed by... Simon Smith

There is growing concern among parents that children are possessing mobile phones at ages that are far too young. Pulse addresses these concerns by providing a platform on which children can communicate with their friends in the simplist of ways. Designed with the child hearing aid users in mind, Pulse originated from a desire to [...]

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Viva - Stay Connected
Designed by... Heeral Roy Sharma

Viva is a very easy to use communication device targeted to solve the problem of loneliness for senior citizens. It can be used to send and receive pictures and video files to a selected number of people defined as a family. It’s an asynchronous medium of communicating one to many where everyone can send messages [...]

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Meet the judges
Juha Christensen, Chairman, CEO, Cloudmade
Juha Christensen
Chairman, CEO
Cloudmade
Bio

Juha Christensen is a pioneer of the mobile business. He has held leadership roles at Symbian and Microsoft, where he was Corporate Vice President. Subsequently he was President of Macromedia, prior to its acquisition by Adobe. In addition to founding his own start-ups, he is also a VC with Progression Partners. He now leads Cloudmade as Chairman and CEO, while maintaining a number of board positions in the industry.

Web

cloudmade.com >>

Twitter

twitter.com/juhac >>

Tim Green, Editor, Mobile Entertainment Magazine
Tim Green
Editor
Mobile Entertainment Magazine
Bio

As editor and a founding member of Mobile Entertainment Magazine, Tim has his pulse on what's happening in all aspects of mobile content. Widely known in the mobile business for his insight editorials and detailed feature articles, Tim is also responsible for the overall editorial direction of Mobile Entertainment.

Web

mobile-ent.biz >>

David Marutiak, User Community Ambassador, Vodafone
David Marutiak
User Community Ambassador
Vodafone
Bio

Dave is the User Community Ambassador for Vodafone Internet Services, and is currently responsible for identifying and engaging influencers in the various communities that we build around the Vodafone 360 products and services. Our community support begins prior to launch, with a large and diverse beta testing organization spread across the Vodafone operating companies. The application developer community is another key one that we support, both prior to and after a launch. Finally, the most important community is that of existing and potential customers - often led by the technical and business leaders represented in both conventional and new social media. Dave is active on twitter and can be reached there via @marutiak.
Dave joined Bell Laboratories after getting his Bachelors and Masters from the College of Electrical Engineering at Michigan State University. After a stint as a District Manager at AT&T General Departments, he left Ma Bell during divestiture to head the Engineering department at RCA Network Services where they built the first hybrid intelligent tandem network and began to offer long distance services. When GE bought RCA and decided to exit the communications business, he returned to Bell Labs and helped build the new intelligent network product line, A-I-Net. Upon trivestiture, he left Lucent to join a start up called Wink Communications and helped develop the first graphical interactive client that ran on both cellular phones and interactive televisions. Subsequently, he joined Microsoft at the outset of their mobile product lines and worked there for a decade helping to plan, design, and deploy new smartphones and network services with mobile operators. Last year, after a decade working for Redmond (and three decades working with public network operators) he joined Vodafone to experience life as an operator more directly.

Web

vodafone.com >>

Twitter

twitter.com/marutiak >>

Marek Pawlowski, Founder, MEX
Marek Pawlowski
Founder
MEX
Bio

Marek leads the development of the MEX conferences and research services for PMN. Since founding PMN in 1995, Marek has focused the company's activities on helping the mobile telecoms industry to improve its understanding of customers and translate that understanding into better user experience and increased profitability.
In addition to his extensive research portfolio for PMN, he is widely published in print and digital media, a frequent speaker at international conferences and provides commentary for leading broadcast channels such as the BBC and CNN.

Web

pmn.co.uk/mex/ >>

Twitter

twitter.com/marekpawlowski >>

Lisa Whelan, Managing Consultant, SocializeMobilize
Lisa Whelan
Managing Consultant
SocializeMobilize
Bio

Lisa Whelan is the Managing Consultant at Socialize Mobilize, which provides global strategy, business development, marketing, and developer relations expertise to clients including: Face.com, Motorola, Palm, Inc., Kodak, ShoZu Inc., StageTwo Consulting, Offbeat Guides, Hands-On Mobile, SocialMedia Networks, Chomp, and others. Previously, Lisa worked for PA Consulting Group in London, engaging European clients on strategy, business and technology integration projects and Nokia Inc. in Silicon Valley. Lisa writes about trends in social media and mobile convergence on the SocializeMobilize blog and Twitter. Lisa holds a MSc from the Said Business School at the University of Oxford and a BA from Boston College. Lisa is based in San Francisco, California and is available for consulting projects anywhere in the world.

Web

socializemobilize.com >>

Twitter

twitter.com/lisawhelan >>


The judging criteria
These are the criteria the judges used in their deliberations:
  1. Has the designer genuinely understood and empathised with the needs of the target users?
  2. How well are these needs reflected in the user experience?
  3. Does the entry represent a different way of thinking or include an original innovation?
  4. Could the entry be highlighted as a best practice example to inspire user experience improvements in the industry?
Extra credit will also be awarded if designers create a multi-platform experience, where several digital touchpoints (e.g. mobile phone + TV + PC) combine to make an overall experience greater than the sum of its parts.

The sponsors
Our thanks to Immersion (Silver Sponsor) and DCKTN (Innovation Sponsor) for supporting the MEX Awards.

If you would like to find out how your company can become a MEX sponsor, please contact Marek Pawlowski at mp@pmn.co.uk or on +44 7767 622957.