Manifesto

1. We believe mobile user experience will be defined by a desire to connect entertainment devices, health appliances, car dashboards, smart architecture elements and other digital nodes, leading to the new world of multi-platform experience.
   Full agenda | PDF | Request hard copy


2. We believe the industry is missing the opportunity to create new experiences with the voice network and is disproportionately obsessed with designing apps purely for the visual dimension.
   Full agenda | PDF | Request hard copy


3. We believe functional efficiency is a basic right, not a privilege, and true functional identity is achieved by imbuing interfaces with a sense of beauty and emotional connection.
   Full agenda | PDF | Request hard copy


4. We believe latency is the enemy of usability and must be eliminated before new interface technologies become suitable for the mass market.
   Full agenda | PDF | Request hard copy


5. We believe the increasingly diverse range of wireless form factors leads to increasingly diverse behavioural patterns and usage environments, where the established rules of mobile user experience must be rethought.
   Full agenda | PDF | Request hard copy


6. We believe data is specific to individuals, not devices, and requires new service architectures which afford users multi-platform access to their data, their way, according to their individual preferences.
   Full agenda | PDF | Request hard copy


7. We believe people enjoy serendipitous discovery of the world and, if the industry builds trust and designs playful, meaningful interaction flows, mobile devices are the ideal interface.
   Full agenda | PDF | Request hard copy


8. We believe the industry must learn from the usability failings of early touchscreens and intelligently combine new sensors, haptic mechanisms and improved touch panels to create a multi-dimensional input/output experience.
   Full agenda | PDF | Request hard copy


9. We believe multi-platform experiences rely as much upon physical as they do upon virtual connections, and seamless wireless transfers should be complimented by the reassuring tactility and solidity of well-designed hardware linkages.
   Full agenda | PDF | Request hard copy


10. We believe mobile technology can bridge spacial and social distances by allowing users to indicate what they want and when they want it.
    Full agenda | PDF | Request hard copy


11. We believe wireless devices with larger displays and multiple screens drive new forms of content far beyond passively consuming games, video and music.
    Full agenda | PDF | Request hard copy


12. We believe enhanced call quality is a forgotten opportunity to improve user experience, allowing customers to recognise emotional nuance more clearly.
    Full agenda | PDF | Request hard copy


13. We believe multi-platform experiences must anticipate a state of continuous partial attention, where users rapidly switch their focus between several devices, screens and channels in ever shorter timer slots - the old rules of designing for a single point of focus no longer apply.
    Full agenda | PDF | Request hard copy


14. We believe the need for user control and undo functions increases in direct proportion to the number of multi-platform touchpoints and data sources.
    Full agenda | PDF | Request hard copy


15. We believe mobile advertising will succeed only once it is a one-to-one conversation, augmented by new contextual data and reflective of individual personality.
    Full agenda | PDF | Request hard copy