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Innovations Gallery
These case studies show the latest mobile user experience innovations, designed to inspire and provoke discussion for the MEX Conference in London on 2nd/3rd December 2009.
Seren Partners
How Seren is improving the consumer experience of Nokia's Ovi?
The client
Nokia has the ambitious vision of presenting a consistent experience for all its content and services, both for its mobile devices and web services. Ovi encompasses a wide range of different new and existing services and, including music, maps, email, games, and applications.
The challenge
Nokia's challenge with Ovi is significant and very ambitious, as it provides a
wide range of services to an international audience across a large portfolio of
devices. In this scenario, the consistency and quality of the overall consumer
experience are crucial, and early feedback had shown that not all services were
performing to expectation.
Nokia was faced with a situation where its excellent vision was, in some areas,
not being met by the execution.
Specifically, Nokia needed a method by which they could measure and
understand the quality of the Ovi experience, and how this varied in different
markets and across different services.
Leading service design consultancy Seren was chosen in a competitive pitch to
lead this project, undertaking qualitative research and service design activities
to deliver tangible improvements to the service and therefore increase
consumer satisfaction.
URL: seren.com
Contact: Fiona.Hannah@seren.com
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Ocean Observations
Using design from one platform to support needs in another
We love design that stays true to the brand no matter which platform it appears on. For example many things in the Mac interface have successfully been tweaked and used in the iPhone: graphics, as well as interaction. We believe this is not only good for the brand but also the user, since familiar often means easy to use.
The other day we had a 'FedEx day' at Ocean and people could work on whatever they wanted, except for their normal projects. During the day some of us started to think of how to cater for the needs we have when using the iPhone. This started by using interaction models known from the Mac OS interface.
At the end of the day we had come up with several ideas and concepts. One must remember though that Apple is a company that does not leave design issues to chance and there is probably good reason why the iPhone looks and works the way it does. But, for the fun of it, we turned three of them into animations and put them on YouTube, curious as to what other people would say about them.
URL: oceanobservations.com
Contact: hello@oceanobservations.com or mayako@oceanobservations.com
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iPhone Expose
YouTube video >> | Enlarge image >>
iPhone multi-tasking
YouTube video >> | Enlarge image >>
iPhone Dashboard
YouTube video >> | Enlarge image >>
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